The Hype Man

It’s hard to believe that one person can revolutionise your social status without actually doing anything, but in this post, I’m going to try and explain how it’s all possible.

If you’d rather skip the reading, I have a YouTube video explaining my ideas below.

To quickly summarise the video, a good friend of mine quickly made me the funniest guy in school. Any joke I made was greeted by an abundance of laughter and this usually started with him reacting to my joke and attracting the attention of other people. This didn’t always work in my favour because not all of my jokes were funny and they were sometimes considered offensive, but having a large audience to even hear my jokes was often all I needed to achieve an unprecedented amount of fun and amusement.

A hype man isn’t quite the same as a promoter, as a promoter has to actively go out and tell people why you’re so great. A hype man, on the other hand, just has to be your loudest and biggest fan. By laughing at your jokes or asking you for help in math class, people witnessing will automatically place value on you and this will contribute to your overall reputation as a class clown or, well, whatever it is you want people to see you for. If a highly rated person comes to you for advice, anyone who looks up to that person will subconsciously look up to you too, whether they like it or not.

Obviously, there are flaws in my logic and not all scenarios will give the same results, but it’s worth noting that respect from the respected is better than noise from the crowd. To put this into context, a retweet from Justin Bieber will reach more people than all of you school friends combined shouting you out on Twitter. Similarly, you’re much more likely to go to an event because your lively, outgoing friend told you to, as opposed to hearing a club promoter ramble some nonsense into your ears. This is due to a strange phenomenon called “banner blindness”, as well as our natural tendency to do what is widely accepted.

Think about it…

Have you ever heard a song being played on the radio and not liked it? Then two days later all of your friends are playing it before a night out, and suddenly it’s your favourite song? Or, have you ever been sceptical about watching something in the cinema, until your girls come out of the showing and tell you they enjoyed it?

In these cases, although not strictly obvious, your friends have acted as hype men, where they convinced you to do something that you previously probably wouldn’t have. Banner blindness is the phenomenon where you stop acknowledging information because it’s exactly the same as what you’ve already seen. In context, people will stop listening to your jokes because everyone in the room is making jokes – they have no reason to believe that your jokes are the best. By saying something different, or getting a different response, you will instantly break the ‘blindness’ and make people intrigued. They will want to listen. Similarly, if someone is already laughing at what you say, people will be more inclined to listen and laugh too, because it seems to be acceptable to do so. No one wants to take a risk and do something no one else is doing.

To close, building relationships is key to success in many aspects of life. A hype man, though not vital, can open up a whole new world of possibilities and expedite the reputation development process. The best part is that it’s free, effortless and 100% pure. The hype man gets you attention and the crowd you deserve… We just have to exploit that.


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